Is Amazon now delivering your fast food?

This blog has been covering the multiple ways that companies are trying to adopt and improve their delivery services to meet consumer demand. This has included the Google service where retailers can partner with the company for same-day delivery, Amazon's obsession with drones and multiple grocery stores deploying an online shopping and delivery service.

Now, according to an article from TechCrunch, Amazon is trying another new delivery service -- fast food. This is a system that will be similar to GrubHub or DeliveryHero and will be part of the Amazon Local coupon and discount service. It will first launch in Seattle and on Apple's iOS mobile platform, but as of right now it is still a development phase. However, this week the company accidentally turned the application on before quickly turning it off again.

The idea is to eventually take the service global, but for now the rollout will be "very gradual" unless it explodes right out of the box.

This is also part of a larger push that the company is making.

"The broader idea here — as with Amazon's other efforts in local commerce such as its Register project that includes the acquisition it made of mobile payments technology and product/team Gopago, as well as a possible peer-to-peer payments service – is for the online sales giant to get further into the business of helping local merchants," the article reads.

The article also mentioned that there have been reports earlier this month that the company is on this track and that restaurants and the register products are the start and more verticals will be added as the service starts to work out its kinks.

The fact that all of this starts with a delivery service is telling. This shows where consumers' mindsets are and how they value the ability to have a product delivered. However, for all organizations, getting products into the hands of their customers is a challenge and e-commerce is making it possible to reach a larger pool of customers.

Instead of trying to get involved with a larger service like Amazon that is still trying to figure the system out, businesses should rely on an experienced solution provider. A reliable third party logistics firm can help any company create and maintain a delivery service that masters order fulfillment and speedy delivery that is up to the high demands of consumers.