Grocery delivery service Instacart raises $210 million in funding

It looks like food brought directly to your doorstep might be the next big delivery trend of 2015. Instacart, a San Francisco-based grocery delivery startup, raised almost $210 million in a recent funding round. Forbes reported that this latest investment might value the company at $2 billion.

Instacart provides same-day grocery delivery from stores like Safeway, Costco and Whole Foods, and offers online ordering services for its customers. As recently as June, Andreessen Horowitz led the company on a round of investments and raised $44 million.

According to The New York Times, Instacart is projecting revenues of $100 million in 2014, which is about 10 times its sales figures from the previous year.

Other companies are also getting in on the food delivery service. Postmates is another San Francisco-based startup that offers fast delivery for both food and products, and of course, Amazon and Google are also offering same-day delivery competition.

"The goal for Instacart has always been the next Amazon.com," cofounder and CEO Apoorva Mehta told Entrepreneur. "Groceries are a great start, but we want to expand to other verticals as well,"

Instacart is currently delivering in 15 cities: Atlanta, Austin and Houston, Boston, Boulder, Chicago, Denver, Los Angeles, New York, Philadelphia, Portland, San Francisco and San Jose, Seattle and Washington, D.C.

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