Proper shipping helps business create trust with customers

In the current business landscape, many retailers are looking for different ways to improve how they connect with customers. One of the biggest ways this has happened is through the use of an eCommerce solution.

While it seems like a straightforward system, online shopping is very complicated. According to a study from PwC of 15,000 people, 46 percent of respondents only shop online at one retailer. This means consumers are more cautions with their spending as 86 percent of people surveyed cited trust as the most important factor in a retailer.

An article from WH Systems makes the case that this happens because the need for trust is larger in this realm. There are several things that can factor into how customers feel about the companies they buy online from.

"How do you establish trust? Well, its simple," the article reads. "Just deliver the right product to the right person at the right time at the right price in the right way and you've got it made. But many online stores fail at this. They do not deliver the right product. Nor is it the right price. Often it doesn't arrive on time."

The actual delivery process is not something that many organizations consider. Even if the shopping and payment process is simple, if there is an issue with delivery it can be enough to cause a customer to stop using a retailer.

With the help of a third party logistics firm, any company can sure up this aspect of its business and start growing its trust levels.